Friday, 4 December 2015

On the fourth day of Christmas the library brought to me...

Consumer insight - get your message to your market.

We're often asked about the products we have for consumer data and market information, and one of the most important (and extremely underused) is Mintel. Yes, we DO have access to Mintel. Specifically market and consumer information on Food, Drink , Beauty, Automotive and Technology. 

Accessing Mintel is easy, just type it into Library Search and click 'online access'. 

Mintel reports can be downloaded as PDF and Powerpoint, and are broken down into really handy, useful chunks such as 'issues and insights', 'the consumer', and 'key players'. What's more, Mintel also provides reports by their expert analysts on key market trends (for instance, who is capitalising on opting out of Black Friday? Go to Mintel now to find out).

Here's what Mintel can tell us about Christmas 2015:

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